What Is SEO?

The higher up the title is, the more relevant it is to impacting your search results. Discover and grow your audience with the checklists in our free guide. Just as you perform a competitive analysis to identify market gaps and differentiate your products and marketing efforts, you’ll need to investigate and analyze competitors’ SEO. You can stay on top of these trends and updates by visiting SEO conferences, listening to popular podcasts, reading SEO blogs and participating in various communities. So, create a website and practice optimization as you learn—from basics to advanced tactics.

• This approach is best suited for larger businesses with ongoing SEO needs.
• Even if it wasn’t your case, an update is a relatively easy way to improve the quality of your content, which is never a bad thing to do.
• For example, someone searching for “best laser printers” is looking for a list of the best printers to buy.
• SEO is not something that you do once and just expect it to last.

With high-quality, relevant, and comprehensive content, even small businesses can leverage SEO to outrank larger competitors and reach customers first. Google drives 63.41% of all US internet traffic, and 42% of online shoppers turn to search engines to research products. With search engines helping users discover brands, search is an important part of running a successful website. Understand exactly what content to create to best help your business goals and target relevant traffic. Therefore, whatever content you create should be created keeping a specific target audience in mind.

What does it mean to optimize a LinkedIn profile?

For example if you’re writing a page that will appear on a blog internal to your website, you could use a URL slug that reflects your site hierarchy. On this page, squarespace.com/blog/on-page-seo indicates that this page lives on the website’s blog and is focused on on-page SEO as a topic. Add your relevant H2s, H3s, and further headings using both primary and secondary keywords where applicable.

That’s why you need an agency partner like SEO.com who acts as an extension of your own marketing department. The SEO services we provide are customized to your organization’s priorities, no matter what changes in the industry occur. And because my content contained multiple hooks, that page has 23.4k backlinks. The thing is, what most people consider “high-quality content” has changed over the last few years. If you’ve tried to learn SEO before, you’ve probably heard about the importance of “high-quality content”.

It is a measurable, repeatable process used to send signals to search engines that your pages are worth ranking in organic search results. To begin executing a linking strategy, establish a presence on social media platforms and local business directories. The links you generate from social media sites may not give you a boost in search engines, but they can help with making your website more visible. People often view higher-ranking websites as more trustworthy and legitimate. As a bonus, many of the SEO strategies you employ can improve the user’s experience.

Image optimization

When ChatGPT and other generative AI tools burst on the scene in late 2023, many predicted that the death of SEO was imminent. Search engines would wither away, with people turning to AI answer engines like Perplexity and Gemini to answer all their queries. Lucky for all the SEO pros out there, that prediction has not yet proved correct. Instead, nimble marketers have discovered how to employ AI to improve their SEO tactics. According to Google, 76% of people who search for something nearby visit a related business within 24 hours, and 28% of those searches result in a purchase.

Write or update your content

Now if you don’t do Search Engine Optimization (SEO), let’s say your website ranks at rank 45 in the Google Search results, resulting in 100 unit conversions. Now, on the other hand, the website ranking in the 1st position on Google Search for the same product has a conversion BHS Links rate of 10,000. So if you think about it, you are losing around 9,900 potential customers just because you are not on the 1st position. SEO or Search Engine Optimization is defined as the process of improving (optimising) the visibility of a website/webpage on Search Engines, such as Google, Bing, etc. Choosing the right SEO tools can simplify optimization, help you track progress, and improve results.