12 SEO Best Practices to Improve Rankings in 2023

Its content optimization feature provides actionable suggestions to improve structure, keyword placement, and readability, helping you rank higher on Google effortlessly. After you’ve chosen a keyword and scoped out search intent, you’re ready for the next step. After you’ve picked your easy-to-rank-for keyword, it’s time to do a bit more research.

However, if you need unique ranks (no ties), you might need to get creative. Additionally, outside of navigation, you want to ensure that you use descriptive image file names and link text. This SEO tool will help you track conversions, revenue, and traffic.

However, CTRs vary significantly depending on the search query and results. The amount of time it takes a website to rank on the first page of Google varies significantly. Click SEO Anomaly the “SERP Features” filter and select “domain doesn’t rank” to find missed opportunities.

How to Rank Higher on Google in 2025 (14 Steps)

Your name, address, and phone number must be accurate and consistent everywhere it appears online. Even small differences — like using “St.” on your website but “Street” on your Google Business Profile — can create confusion with search engines and hurt your rankings. This can happen over time, as other websites see value in your blog posts and link to them. You can also approach other websites within your niche and ask them to link to your blog posts, specifically the ones relevant to their visitors. Putting keywords aside for a minute, there’s other ways you can improve your website’s position in search results.

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• These are probably important subtopics if more than one page is already ranking for them.
• To find out, we looked at the correlation of page authority (measured by Ahrefs URL Rating) and rankings.
• Yes, there are several free website rank finder tools available.
• We’d love to help you put together an advertising strategy that will help you get the results you need.
• From a Google SEO point of view, your title tag is the most important place to include your keyword.

But scroll down below the fold and you’ll find a treasure trove of words in the form of FAQs. If I target that keyword with my website screenshots, it’s not going to rank. But if I target it for “website design ideas,” now that’s another story. You’ve got less than a minute to make an impression on your website visitors. Despite people spending more time online, there’s lots of information to consume and only the best results attain engagement.

Go through some articles there and take a look at what your competitors are doing. Make sure you do all the good stuff they’re doing but do it even better. A great tool to use for this is CompetitorSpyFX, which analyzes your competitors’ sites for everything from content marketing to user experience. Likewise, you don’t want to target a keyword like “corn.” Broad, short-tail keywords have more competition, making it harder to rank at the top of search results. You’d have to be very authoritative to make it into those top rankings. Be especially careful with artificial intelligence (AI) content writing tools.